Why You Don’t Need Your Own Product to Build a Six-Figure Funnel Business
The Problem Everyone’s Ignoring
For three years, I believed the lie that you need your own product to make real money online.
I spent months trying to create the “perfect” course. Recorded videos. Built slide decks. Hired designers for workbooks. Launched to crickets.
Then I’d see other marketers crushing it, and I’d think: “They must have better products than me.”
But I was wrong about everything.
The breakthrough came when I discovered Russell Brunson’s OfferLab platform and realized something that changed my entire approach to online business:
You don’t need to create products. You need to curate solutions.
The One Belief That Changed Everything
Here’s what I didn’t understand about building profitable funnels:
The problem isn’t that you don’t have a product. The problem is you’re trying to be a creator when you should be a curator.
Think about it. When you try to build a business the traditional way, you’re stuck in this cycle:
- Spend 6-12 months creating a product
- Launch to a cold audience
- Make a few sales, then start over with another product
- Never build real momentum because you’re always in creation mode
Meanwhile, successful marketers aren’t creating everything themselves. They’re building strategic partnerships and combining proven offers into high-value bundles.
But when I discovered how OfferLab’s collaborative commerce platform works, everything clicked. Russell Brunson built the entire system around one simple truth:
The fastest path to profit isn’t creating—it’s connecting the right offers to the right people.
The Three Secrets Russell Brunson Taught Me About Building Profitable Funnels Without Products
Secret #1: Superfunnels Beat Single Products Every Time
The genius of OfferLab isn’t just that it simplifies affiliate marketing. It’s that it lets you build complete business solutions without creating a single product yourself.
Here’s how it works:
OfferLab allows users to build collaborative marketing funnels by stacking multiple offers from different creators into custom funnels with automatic commission splitting.
Instead of promoting one affiliate product at a time (and hoping for a $30 commission), you can create entire “superfunnels” that solve complete problems for your audience.
Here’s a real example:
Let’s say you want to serve fitness coaches who need to build their online presence. You don’t need to create fitness courses, website templates, or marketing software yourself.
Instead, you browse OfferLab’s Co-Lab Library and build a complete “Fitness Coach Launch Bundle”:
- Front-end: A $47 “client attraction” mini-course from Creator A
- Upsell 1: A $197 done-for-you website template from Creator B
- Upsell 2: A $97/month CRM tool from Creator C
- Downsell: A $27 social media content pack from Creator D
You didn’t create anything. But you created a $368+ value stack that solves a complete problem.
The customer checks out once. The revenue automatically splits between all creators in real-time. And you earn on every single piece.
This is how you build a real business without product creation.
Secret #2: The Co-Lab Library Is Your Instant Product Catalog
This is where most people miss the massive opportunity with OfferLab.
Most affiliate marketers spend weeks trying to get approved by different programs, tracking 47 different affiliate links, and hoping payouts actually arrive.
OfferLab eliminates all of that.
The Co-Lab Library serves as a marketplace where creators list their offers with comprehensive details including sales copy, pricing structures, and commission rates, allowing users to find complementary products.
Here’s what this means practically:
You log into OfferLab, browse the Co-Lab Library, and immediately see hundreds of proven offers from real creators across every niche imaginable:
- Online courses and coaching programs
- Software and tools
- Templates and done-for-you services
- Physical products
- Membership sites
- Event tickets
Each listing shows you:
- What the product is and who it’s for
- How much it sells for
- What commission structure the creator offers
- Sales copy and positioning
You can start building profitable funnels within minutes—not months.
No product creation. No tech headaches. No waiting for approvals.
You’re literally building a business by being the strategic connector between great offers and the people who need them.
Secret #3: Platform-Agnostic Means You Can Serve Any Market
This was my biggest “aha” moment.
Most funnel builders lock you into their ecosystem. If your audience uses Shopify, you’re stuck promoting Shopify-compatible products. If they’re on ClickFunnels, you can only stack ClickFunnels offers.
OfferLab changes everything.
OfferLab works alongside existing funnel builders like ClickFunnels, WordPress, Shopify, GoHighLevel, Kajabi, and Kartra as a collaborative layer on top of current setups.
This means you can build a superfunnel that includes:
- A course hosted on Teachable
- A membership site on Kajabi
- A software tool running on its own domain
- A coaching package delivered through Zoom
- A physical product shipped from Shopify
All in ONE funnel. All with automated payment splitting. All without anyone changing their tech stack.
You’re not limited by platform. You’re not limited by what YOU can create. You’re only limited by your ability to understand your market and curate the right solutions.
The Stack: What You Actually Get with OfferLab (Without Creating Anything)
Let me break down exactly what you’re getting when you join OfferLab:
✅ The Co-Lab Library – Instant access to a marketplace of proven offers you can promote and stack into profitable funnels
✅ Drag-and-Drop Funnel Builder – Create complete “superfunnels” in minutes by stacking complementary offers from multiple creators
✅ Automated Payment Processing – Every sale splits revenue automatically through Stripe—no manual calculations, no chasing payments
✅ Pre-Built Funnel Templates – Start with proven funnel structures and customize them for your specific market
✅ AI-Powered Copy Generation – Built-in AI tools help you write compelling sales copy for your curated offers
✅ Real-Time Analytics – Track which offers convert, which funnels perform best, and where your revenue comes from
✅ Zero Product Creation Required – Build an entire business without recording a single video, writing a single course, or creating anything yourself
✅ Unlimited Funnel Possibilities – Stack offers from different creators, platforms, and niches to serve any market you choose
The Close: Why Product-Free Businesses Are the Future
Here’s what nobody’s talking about: The most successful online businesses of the next decade won’t be built by creators.
They’ll be built by curators.
Think about it:
- Netflix doesn’t create all its content—it curates the best entertainment
- Amazon doesn’t manufacture everything—it connects buyers with sellers
- Spotify doesn’t record the music—it builds playlists that people love
You can do the same thing in your market.
Russell Brunson co-founded ClickFunnels, which has processed over $1 billion in transactions since 2014. When Russell builds something, it’s usually ahead of the curve.
OfferLab represents his vision for the future: Collaborative commerce where smart curators win by connecting the right offers to the right people.
OfferLab officially launched on August 26, 2025, and hosted a live virtual event from September 3-6, 2025, teaching strategies for earning with the platform.
The early adopters who understand this shift will have a massive advantage. They’re building businesses right now by:
- Identifying underserved niches
- Curating the perfect stack of offers for those markets
- Building superfunnels that solve complete problems
- Earning on every piece without creating anything themselves
Meanwhile, most people are still stuck trying to create their own products, recording videos, and wondering why nothing’s working.
Your Next Step
I’ve set up a special page where you can see exactly how OfferLab works and how to start building profitable superfunnels without creating your own products.
👉 Click here to see how OfferLab’s collaborative funnel system works
Once you’re inside:
- Browse the Co-Lab Library to see what proven offers are available
- Identify a niche you want to serve
- Build your first superfunnel by stacking complementary offers
- Start earning without creating a single product yourself
If you’re tired of trying to be a creator and ready to become a curator, OfferLab is the platform that makes it possible.
The collaborative funnel model is real. The automated payment splitting is real. The opportunity to build a business without product creation is real.
The only question is: Will you keep trying to create everything yourself, or will you start curating solutions and building superfunnels?
👉 Get started with OfferLab here
P.S. – The biggest mistake most people make is thinking they need to be experts who create everything. The reality? The fastest path to profit is becoming the person who connects the right solutions to the right people. OfferLab makes that possible for the first time. Stop creating. Start curating.
